about LaM, musée d’art moderne, d’art contemporain et d’art brut
In 2022 the baldinger•vu-huu studio won the competition to redesign the visual identity and signage of the LaM museum located in Villeneuve d'Ascq, France.
The LaM is the first museum to bring together three collections: modern art, contemporary art and outsider art (art brut) in one place. It questions art history, offers perspectives that allow new off-track investigations, and encourages dialogue between works and periods. Through more than 7,000 works, it provides an exceptional panorama of the art of the 20th and 21st centuries. The compartmentalisation of categories is replaced by a fruitful perspective. The museum, located in a park, is open to the surrounding nature, where the collection continues to be displayed.